New data suggests that ladies who prefer wearing skinny jeans are more likely to be happy and confident than those who opt for looser-fit styles. The numbers, crunched by private research software company Qualtrics, get even more specific than that. Compared with people who wear boyfriend or straight leg styles , skinny-jean wearers are:. PS: Wanna buy more skinny jeans in an attempt to get happier?
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But these ads, published in magazines and newspapers from the Thirties to the Sixties show how weight gain was aspired to then as earnestly as we today aspire to weight loss. Demonstrating an attitude that could not be more far removed from the current vogue for size zero, the ads promote supplements promising speedy weight gain for a sexier body. Photographs of buxom models who would not look out of place on Mad Men appear alongside statements like: 'I feel so swell' and 'If you want to be popular, you can't afford to be skinny'. One ad, for Ironized Yeast tablets, showing one such bikini-clad beauty, leads with the quote: 'Men wouldn't look at me when I was skinny But since I gained 10 pounds this new, easy way, I have all the dates I want.